Wix vs. WordPress

Looking to build (or rebuild) your website? It’s a big undertaking, and you’ll need a professional builder like Wix or WordPress to bring your vision to life.

Wix and WordPress are two of the most popular website builders today. Each is armed with an arsenal of tools to make web development at any skill level a breeze.

Before you decide, we’re breaking down the pros and cons of Wix vs. WordPress to help you make the call.

WordPress Vs. Wix at a Quick Glance

In the battle between WordPress and Wix, some features and functionalities will be consistent, regardless of which platform you choose.

Checkout this video for a more in-depth comparison of these two popular website builders…


Basic Site Building

Both WordPress and Wix offer website-building capabilities no matter what your business model is.

Whether you’re selling products, advertising services, or hosting a blog, both of these platforms can support any quest.

If your site needs are simple, both of these builders have a lean learning curve and won’t keep you up at night stressed over your HTML.

Free Plans

WordPress and Wix offer free plans to get started, so you can keep your cash and allocate your budget elsewhere.

These sites allow businesses and brands to create stunning websites without any of the major bells and whistles.

You’ll miss out on a custom domain URL and compelling design templates and have to deal with pesky ads on your site. But if you’re just looking to get your site live and working, the free plans for both platforms will do the job.

User Support

As the original website builder, WordPress has a massive community of users who have created widgets, tools, and guides to help newbies get started.

Wix, on the other hand, brings the big guns with 24/7 customer support.

If your design skills are limited, you’ll appreciate this level of hand-holding when you need it most.

Web, Mobile, & Desktop Capabilities

Cross-platform integration is no longer optional—it’s essential to provide a seamless customer experience.

Wix and WordPress both function swimmingly across all platforms; web, mobile, desktop, and tablet devices will showcase your site with ease. 

Wix vs. WordPress: Critical Differences

The debate over Wix vs. WordPress gets touchy in web development circles, and here’s why.

The biggest differences between the two platforms are customization, functionality, pricing, and usability.

Let’s break down the differences so you can decide what route you’re going to take.

Wix: For the Newcomer

Wix vs WordPress - Wix website templates


Wix has long been touted as the “website builder for everyone.” It’s currently the most popular option for businesses and entrepreneurs in the eCommerce space, with over 2.7 million sites using Wix Stores to sell products globally.

Customization: Challenging at Best

At Wix, users can choose from a collection of pre-made templates for a custom look at a fraction of the cost and effort.

Templates are designed by business model and include eCommerce functionality, easy-to-launch blogs, and custom widgets designed for every niche. With over 800 pre-designed templates to choose from, you’ll never run out of options or inspiration.

Beyond the pre-designed templates, though, Wix leaves much to be desired.

Plug-ins, apps, and add-ons, such as forms, integrations, and booking functionality, are available to add to most templates, many for a fee.

Custom elements (HTML, CSS, and JavaScript) can be added to a Wix template, but they have minimal support and various limitations. 

Score: 5/10

Ease of Use: Simple and convenient

Drag-and-drop functionality is Wix’s specialty, which is why it wins the hearts of so many business owners.

If you have no design or coding experience and just want a quick, hassle-free set-up and launch experience, Wix is the moneymaker.

Score: 9/10

Pricing: You’ll pay a pretty penny

Wix offers free plans, but the limitations aren’t worth the money saved. Your website will not have a fully custom domain; instead, it will be YourWebsiteName.wix.com.

Wix offers several structured payment packages to break down the costs.

The most affordable is Wix Light, which costs $17 per month. The most expensive is the Business Elite package, which costs $159 per month and unlocks Wix’s full capabilities.

Score: 7/10

Functionality: The eCommerce Titan

Wix will help you set up shop, display products, and drive sales or bookings.

Add-ons and built-in tools make creating an eCommerce store on Wix a breeze. These include CRM software to manage customer data, Artificial Design Intelligence for automated product set-up, and stellar responsive design on all devices.

When you create a business account with Wix, you select your business type and are presented with templates geared toward selling.

Score: 8/10

WordPress: Where customization is king

Wix vs WordPress - WordPress website templates


WordPress is a developer favorite (nearly 43% of all websites use WordPress), but its endless customization options may be overwhelming.

Customization: For coding maestros

WordPress offers the ultimate flexibility and creativity for coding professionals.

Unleash your creativity with HTML, JavaScript, and Swift to make your site truly feel like a tailored experience.  Choose from over 59,000 free plugins to enhance your site’s functionality and appearance for prospects and customers. 

Score: 9/10

Ease of Use: Not for the novice

Wix’s biggest selling point is WordPress’s biggest shortcoming for the new kids.

To achieve incredible customization, WordPress had to sacrifice ease of use. Robust technical knowledge is required to use the platform effectively.

The learning curve on WordPress is steep and not recommended for those who are just learning to code, no matter how ambitious you may be. 

Score: 6/10

Pricing: You can’t beat it

WordPress offers free basic website building that will get you through setup and site implementation with ease.

However, you will have to pay for web hosting to get your website off the ground. In addition, many add-ons available to WordPress must be paid for.

WordPress pricing is unique to the site you’re building, the features you use, and hosting.

Score: 7/10

Functionality: The king of the blogosphere

In the world of WordPress, you can craft the blog of your dreams, adding compelling features as you see fit.

In January 2024 alone, WordPress.com users published over 52 million blog posts. The platform offers a tailor-made solution for business owners, with endless possibilities in the realm of storytelling and engaging with an audience.

Score: 8/10

Wix vs. WordPress: Final Thoughts

Whether you’re a first-timer or you’ve been building websites for years, both Wix and WordPress have features and functionality that will impress your target audience online.

Study this post, assess your skills and business goals, and choose wisely! What’s our choice? WordPress. It offers more customization and with plugins like Yoast SEO is also more SEO friendly.

If you’re hungry for more tech and business insights, you know where to find us – NerdStack is serving up a buffet of news, articles, and guides. Stay tuned for the scoop.

Tim Jones

Tim has worked as a marketing professional for 10+ years. He earned his MBA with a focus in Digital Marketing in 2021. He's an expert in web development, SEO, PPC, and content marketing. He currently runs a successful marketing agency and works as a SVP for a national non-profit foundation.

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