Wix vs WordPress vs Squarespace

The biggest players in the realm of website building are undoubtedly Wix, WordPress, and Squarespace.

For aspiring site builders who know little about website development, we’re highlighting three great options that will trick customers into thinking you built your site from the ground up.

For tech veterans or companies with a solid tech team in place, the OG site builder is here to serve.

Wix vs. Squarespace vs. WordPress: Side-by-Side Comparison

Wix: Catching on like the next viral dance from TikTok

Wix vs WordPress vs Squarespace - Wix website templates

Wix is the rising star in the world of website builders. Whether you’re starting a small business or just getting into online selling, you can launch a website with Wix in a few minutes.

Wix’s drag-and-drop builder is simple to use. Pick a template and launch—you’re well on your way to creating a space to engage and sell in no time.

With a few clicks, you can add a full-blown eCommerce store to any website, start selling products, and promote your services.

Wix provides a slew of other use cases, like blogs, portfolios, and newsletter templates. You can launch a blog quickly and start building a brand from the ground up.

The best part — you don’t have to write a single line of code.

Why Wix Rocks

  • Ideal for rookies and newbies to website building
  • User-friendly
  • 500+ free customizable templates
  • Stellar customer service for all plans and users

What It’s Missing

  • Limited customizability
  • Can’t switch templates after building a site
  • Only paid plans offer a custom URL

Squarespace: The brains and the beauty

Wix vs WordPress vs Squarespace - Squarespace website templates

Squarespace wrote the book on sleek, stunning templates, a user-friendly platform, and reliable customer support so business owners won’t lose sleep over their websites.

Pre-made templates are the name of the game, and they take heed of the pain points of businesses from all different industries, particularly eCommerce. You don’t need a computer science degree (or even know HTML) to launch a beautiful website on Squarespace.

Aside from web development, Squarespace also shows up in the realm of convenience.

Whether you’re running an ecommerce store or blogging about gaming, education, tech, fitness, or travel, Squarespace has the template and tools to get you live.

Why Squarespace Rocks

  • Sleek website layouts with great design options
  • Free domain registration
  • 14-day free trial for new users
  • Free domain registration and SSL certificate
  • Multi-functional site offerings (blogging, e-commerce, etc.)

What It’s Missing

  • No free version is available
  • Can’t switch templates once you get started

WordPress: The OG website builder with the squad to prove it

Wix vs WordPress vs Squarespace - WordPress website templates

WordPress has been around for decades, since the early 2000s. More than 835 million websites use WordPress, with over 2 million downloads each year. 

So, what makes the WordPress community so loyal to this platform? The sweet taste of customization at every turn.

Using WordPress, you’ll choose a theme, add pages, create site navigation, install plug-ins, and more.

If you’re looking for a quick and easy site launch, this site builder leaves much to be desired.

The WordPress community, however, will answer any question and provide endless support to users who need help. This community has created its own widgets, plug-ins, and add-ons to increase your site functionality.

Browse from endless plugins to add forums to your site for customer engagement, build an online community, or encourage users to create profiles on your site.

Why WordPress Rocks

  • Free to use; you only pay for website hosting and optional features
  • Unmatched customization options
  • Unreal community and customer support

What It’s Missing

  • Steep learning curve

Wix vs. WordPress vs. Squarespace: Show me the money

Pricing is a significant factor when choosing a site builder, so here’s a pricing breakdown of the three top contenders.

Wix Pricing

Aside from its free version, Wix has four paid plans available. These include:

  • Lite: $17/ month for light marketing suite access and a free domain name for 1 year
  • Core: $29/ month for basic analytics, marketing tools, and payment processing
  • Business: $36/month for advanced analytics, tools, and storage
  • Business Elite: $159/ month for unlimited storage, full analytics, and marketing suite access

Squarespace Pricing

Squarespace also offers 4 plans, which include the following:

  • Personal: $16/ month for website creation but limited access to ecommerce features
  • Business: $23/ month for ecommerce functionality
  • Basic Commerce: $27/ month for marketing tool access and no transaction fees
  • Advanced Commerce: $49/ month for access to subscription sales, discounted shipping, and more

WordPress Pricing

The amount of work you put into your WordPress site will affect how much you pay each month. Some users pay as little as $4 a month, while bigwigs can pay upwards of $25,000 annually.

It all depends on the hosting provider and the features you choose to implement. WordPress offers its own hosting for users, but many opt to use BlueHost.

Checkout this video for a more in-depth look at these three powerhouse website builders…

Final Thoughts on Wix vs. WordPress vs. Squarespace

Whether you’re tweaking every pixel of your site or want a sleek, professional vibe, the right website builder is at your fingertips with this trio. While our pick is WordPress, there is something to be said for Wix and Squarespace in terms of user-friendliness and simplicity.

For all the latest tech and business buzz, keep your virtual compass pointed to NerdStack! We’ve got the inside scoop.

Tim Jones

Tim has worked as a marketing professional for 10+ years. He earned his MBA with a focus in Digital Marketing in 2021. He's an expert in web development, SEO, PPC, and content marketing. He currently runs a successful marketing agency and works as a SVP for a national non-profit foundation.

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