The Ultimate Guide to B2B Sales Courses

As a B2B sales professional, you could be closing more sales if you took the time to hone in your skills. 

B2B (business-to-business) sales is a competitive landscape – where the customer pool is smaller than its consumer counterpart. There are many decision makers in the way of you and your conversion. Everything from your pitch, to your nurture game, to your closing skills needs to be top-notch in this field in order to do well.

B2B sales involves selling products or services from one business to another, which requires a deep understanding of the sales process, strong communication skills, and strategic thinking. 

So if you feel like you’re lacking, or just that you want to be better – you might reach for a B2B sales training course to either equip you with, or grow, these essential skills.

If selling more is your goal, come with me and explore the best B2B sales courses available online. In this article, I detail each course’s content and benefits, and note any potential drawbacks of the course. Where available, I’ll even bring you success stories from students who’ve taken the course. 

Why Invest in B2B Sales Training?

Of course, each of these courses has a cost associated with it, so why part with your hard earned cash?

Level-Up Your Sales Game

If it’s time for you to go from a good close rate to a great one – B2B sales training is your solution. You’ll learn to read between the lines of customer needs and match them with solutions like a master problem solver. Improved communication skills will help you build stronger relationships and close deals at a higher rate. Think of a B2B sales course as an upgrade to your sales toolkit – suddenly, your prospects want to talk to you because you can match your B2B solution to each one of them in a way that’s meaningful.

Master the Sales Roadmap 

Ever feel like the B2B sales process is super complex? These courses are your map and compass. From prospecting for leads to sealing the deal, you’ll learn to navigate each twist and turn of the sales cycle with confidence. Soon, you’ll be guiding potential clients through the journey like a seasoned tour guide, making the complex seem simple and the challenging feel achievable.

Boost Your Career Potential

Let’s face it – the job market right now is rough. B2B sales certifications help your resume stand out by letting employers know you invest in being the best, and that you’ve taken your skills to new heights. Whether you’re looking to make a switch, or just angling for a promotion, these qualifications will catch the eye of decision-makers. You’re not just learning, you’re investing in your future. Who knows? Your next business card might need some extra space for all your new credentials!

Ultimately – more skills = more sales. So while there is a front-end investment into the course, the idea is that you’ll make returns many times over by closing sales you wouldn’t have been able to otherwise.

What Makes a B2B Sales Course Worth Your Time?

Alright, you’re sold on the idea of leveling up your skills. But with so many courses out there, how do you separate the wheat from the chaff? Here’s what to keep an eye out for:

Course Content

A solid B2B sales course should be a buffet of useful skills. We’re talking sales strategies that work in the real world, CRM tricks that’ll make you a database wizard, negotiation techniques to make even your toughest prospects say “yes,” and analytics know-how to back up your gut instincts with cold, hard data. Look for a course menu that includes all these components.

Duration

Some courses are quick sprints, others are marathons. You’ll find everything from 30-minute crash courses to four-month deep dives. Pick one that fits your schedule and learning style. Remember, consistency beats intensity – choose a course you can stick with.

Cost

When it comes to cost, B2B sales courses run the gamut. Some are free, others might require a chat with your accountant. But don’t just go for the cheapest option – look for value. Many courses offer payment plans or income share agreements, so you don’t have to empty your wallet all at once.

Certification

Like I said, a recognized certification is like a stamp of approval on your resume. It shows employers you’re serious about selling and have the skills to back it up. 

Reviews

Before you commit, do some digging. Check out reviews from past participants. But keep an eye out for overly glowing reviews – nobody’s perfect, not even B2B sales courses.

Career Placements

Some courses come with job placement assistance. If you’re looking to break into B2B sales or climb the corporate ladder, this could be your express elevator. Look for courses with industry connections to strengthen your chance at landing a gig if that’s your goal.

Remember, the right course is out there, ready to transform you from good to great. Choose wisely, and soon you’ll be closing deals faster than you can say “let’s circle back.”

NerdStack’s Top B2B Sales Courses

Here’s our ranking – be sure to read through them all as they’re all good options for different B2B sales professionals.

1. RAIN Group’s Sales Mastery Program

RAIN Group offers a variety of individual courses designed to help sales professionals master the art of consultative selling. The course named here will help you lead masterful sales conversations, stand out from the competition, and win key opportunities. The training takes a modern approach to sales and focuses on standing out in crowded markets.

  • Content: Advanced sales techniques, discovering customer needs, standing out
  • Duration: Self Paced, 15 modules, 100+ Lessons. Doing the recommended 1 module per week, it would take you 4 months. 
  • Cost: Subscription Based, $199/month. If it takes you 4 months, that’s $796.
  • Certification: Yes, upon completion.
  • Pros: Comprehensive curriculum, experienced instructors, practical exercises.
  • Cons: Cost associated, intensive commitment, doesn’t focus on just B2B sales
  • Grade: A- for depth of knowledge, practical exercises.

Testimonial 

“I’ve been practicing in the sales training industry for several decades, and I am pleased to have discovered a missing link in the form of this program. I was very impressed by the breadth and quality of the course material.”

Maureen Costello, President, Image Launch LLC

RAIN Group explains its approach to sales training.

2. LinkedIn Learning’s B2B Library

Did You Know?: LinkedIn is not just for networking and deleting InMail.

LinkedIn Learning offers many B2B sales courses that provide insights into effective sales strategies and techniques. These courses cover prospecting, sales planning, and customer relationship management. The best part is, you get a certification each time you complete a course, which are about 30-40 minutes long, each.

  • Content: Prospecting, sales planning, customer relationship management.
  • Duration: 30-50 minutes per course.
  • Cost: Subscription-based (LinkedIn Learning), $39.99/mo.
  • Certification: Yes, upon completion.
  • Pros: Well-rounded curriculum, flexible learning schedule.
  • Cons: Requires LinkedIn Learning subscription
  • Grade: A+ for comprehensive content and flexibility.

Testimonial

“Worth the watch; having done many presentations over many years, the top take away was to remember to ‘flip the script’ from thoroughly informing of all your offerings to instead discover your client’s high-level objectives and then demonstrate alignment with your solutions. A slightly more refined take on ‘solving pain points’.”
Graeme Hodson-Walker – Business Management Consultant

Tech Course Review posted this review showing the features, price, pros and cons.

3. HubSpot Academy’s Inbound Sales Certification

HubSpot Academy offers an Inbound Sales Certification that focuses on the principles of inbound sales. The course covers identifying prospects, connecting with leads, and closing deals. While this isn’t a B2B sales course per se, the principles of inbound sales are crucial to most B2B sales professionals.

  • Content: Inbound sales principles, prospect identification, lead connection, deal closing.
  • Duration: 5 hours.
  • Cost: Free.
  • Certification: Yes, upon completion.
  • Pros: Free, practical insights, recognized certification.
  • Cons: Basic compared to paid courses, Hubspot Platform instruction may be irrelevant to some learners.
  • Grade: B+ for accessibility and practical insights.

Testimonial

“The production values are quite high (HD video and sound, live visuals of instructors as well as descriptive slides, course [transcripts] and additional high quality learning resources available for download, quizzes on every class, thoughtful/balanced exam experience). Yeah, it’s certainly the best quality certification content about the topic available on the internet.”

Nick Salvatoriello – Inbound Marketing Consultant

In this video, Sean Montgomery explains that even if you don’t use HubSpot as your CRM, this course is beneficial for better learning sales. 

4. Coursera’s Sales Training: Building Your Sales Career

Coursera offers a beginner-level sales training program that covers the entire sales process. The course includes video lectures, interactive quizzes, and real-world case studies. This one is appropriate for those of you still getting started in B2B sales careers.

  • Content: Sales process, lead generation, negotiation techniques, closing strategies.
  • Duration: Self-paced, 4 hours
  • Cost: Subscription based, Coursera Plus, $59.99/month
  • Certification: No
  • Pros: Affordable
  • Cons: Self-paced may lack accountability for some learners, No certification, beginner level
  • Grade: C+ for affordability and covering the very basics
In this video, Richard Walls explains why Coursera is a good investment overall. He enjoys the subscription model for personal and professional development, all in one fixed cost.

5. Sandler Training’s Rules for Salespeople

Sandler Training offers several purchasable self-paced courses through learn.sandler.com. One such course that could benefit a B2B sales professional is its “Rules for Salespeople” course. It includes 49 essential sales principles and features a conclusion by sales pro David Mattson. 

  • Content: Sales principles, Sales Methodology and Execution
  • Duration: Self Paced
  • Cost: $243
  • Certification: No.
  • Pros: One-time cost, reputation of the sales company
  • Cons: High cost, not many details available before you sign up, Not B2B focused
  • Grade: C- for .

Testimonial


“Sandler is a tried and true methodology across any industry. I’ve used them four times at four companies and I’ve trained over 1,000 people.”
Karl Watson, CEO Forterra Inc.

Tired of ‘Maybe Next Quarter’?

Look, all of us in the B2B sales industry have been there – staring at a pipeline that’s dry, wondering if we’ve still got what it takes. For a B2B sales professional, standing still is the same as moving backward. These courses aren’t just about learning – they’re about evolving.

Whether you’re looking to turn those “maybe later” prospects into “shut up and take my money” clients, climb the corporate ladder, or just want to feel like a total boss when you walk into your next sales meeting, one of these B2B sales courses has your name on it.

So, what’s it gonna be? Are you ready to transform from a B2B sales pro into a B2B sales legend? The tools are here, the knowledge is waiting, and your future clients are out there, just waiting for you to up your game.

Don’t let another quarter slip by wondering “what if.” Pick a B2B sales training course, commit to it, and watch your sales skills (and your commission checks) grow. Your future self will thank you – probably while sipping something expensive on a beach somewhere.

Ready to make it happen? Let’s do this!

Teresa Stimpert

Teresa Stimpert

Over a decade in digital marketing, Master of Science in Integrated Marketing Communications from WVU. Based in Jacksonville, FL. Two Dogs, Bowser and Marcella.

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