How to Craft the Perfect AI Art Prompt

AI-generated art has begun helping businesses bring their brands to life.

Aside from compelling images, AI art has many benefits for businesses and entrepreneurs. It offers professional branding, increases online visibility, and can even improve client engagement.

Here’s how to tap in and create your own AI art prompts for your agency, clients, or brand.

Understanding AI Art Prompts

Artificial intelligence is robots interpreting the human language based on what they’re already learning.

Since 2020, 78% of graphic designers around the world have reported using AI-based tools to enhance their work. The revolution of this tech has been sweeping every industry, including design, for years.

AI understands our languages, but when it comes to nuances, lingo, and slang, it can be less than helpful. The literalness of the commands given to AI or the requests asked for matters. Otherwise, you will not get the answers or information you need. 

Machine learning occurs through AI’s interpretation of a prompt. The more descriptive and literal you are, the better.

Artt generators can’t visualize the colors of the rainbow or the features that make up a person’s face. They scan through millions of existing images to grasp your prompt’s styles, features, and design elements.

Any trace of ambiguity in your prompt can result in a wonky image that doesn’t align with your brand. Keep this in mind as you craft AI prompts for branded art and marketing collateral: Heavy on the details, use descriptive, literal language, and avoid ambiguity.

Wondering how brands and businesses are using AI for their designs and visuals?

  • Graphic generation for blog posts, websites, and collateral
  • Personalized visuals and logo designs
  • Trade show booth art

The Beauty’s in the Details: How to Write AI Art Prompts

It’s time to start crafting your own AI art prompts. Your clients, agency, and brand deserve compelling imagery, and frankly, it’s the future.

Don’t just take our word for it — here’s a captivating statistic. Of the businesses surveyed by ArtFinder, 57 percent said they believed investing in AI would create new, unique business opportunities for their brand. 

So, here’s how to write prompts for AI art that aligns with your business and draws customers in.

Be specific.

Avoid being overly wordy, but not too vague, either. If you’re picturing a winter wonderland, don’t settle for a “snowy forest.” Be specific! Try a “snowy pine forest at sunset.”

Here’s a short video that’ll give you some tips and tricks from AI-image generator experts…

Not sure where to begin with a prompt? ClickUp Brain offers a prompt generator that can help you stimulate ideas and themes based on the art you need.

Spark your creativity and generate new ideas for different types of visuals that can be used in blog posts, social media campaigns, and marketing collateral.

Add a splash of style.

If you want a Renaissance-style piece or crave Salvador Dali surrealism, let your AI generator know.  AI art generators understand various artistic styles. Include a phrase like “in the style of Salvador Dali” to get its creative juices flowing (so to speak).

Midjourney is an AI art generator known for its hyperrealistic creations and can provide incredible outputs for artists through its Discord chat interface.

Avoid limitations.

Too many details can overwhelm an art generator, so keep your parameters simple. You can always make modifications down the line if it misses the mark.

To make something from scratch, NightCafe Creator is an AI tool used for text-to-image generation known as VQGAN+CLIP.

Input your prompts and watch the NightCafe tool create something unique. You can also utilize style transferring from your existing photos or visuals to maintain the look and feel of your current art.

If, at first, you don’t succeed… try again.

Picasso didn’t pick up his brush and create The Old Guitarist on a whim. Masterpieces take time, and the same holds true for AI-generated art. The more time you spend on each image, the more your AI artist will understand, learn, and create what you’re looking for.

Prompt Examples

Start simple, like “A bowl of fruit.”

Add details with each draft—lighting preferences, specific fruits to photograph, and even the perfect angle.

Make it more specific, like asking your AI tool to generate a painting or a photograph.

Add to the prompt specific fruits to photograph, like apples, oranges, and bananas.

Include other details, including the angle at which the image is taken, lightning specifics, and time of day.

Then, describe the style of the image. Detail the post-impressionist, still-life painting or portrait style you want to see.

Below are two AI-generated art pieces from the MidJourney platform along with its prompt.

Craft the perfect AI art prompt interior room scenic view

Here’s another example from MidJourney…

Craft the perfect AI art prompt business mascot example

AI Tools to Bring Your Images to Life

AI tools can boost your brand’s imagery past the look of a basic Photoshopped image. Whether you’re working on a single project or a total brand overhaul, here are the AI tools we recommend.


Looking for hyper-realistic images that use vibrant colors? Midjourney is the vibe.

This tool heavily relies on artist references to create its visuals, so it’s ideal to include those in your keywords.


DALL-E is the move for ethereal images with a dream-like feel. Images created by this tool appear to exist within someone’s imagination rather than to depict the real world.

Effective prompts for DALL-E should include specific art styles and adjectives to create visuals that pop.

TheTechBrain AI Art Tool

The TechBrain’s tool makes searching for existing images easy with a handy search tool to do the heavy lifting for you.

You can modify existing images or start fresh with a new prompt.

Bing Image Creator

AI-generated art is on the precipice of major growth, with many tools offering the basics without being all that impressive.

It may not be the most advanced art tool, but it’s worth exploring, particularly if your image needs are more rudimentary.

The most effective formula for Bing Image Creator is Adjective + Noun + Verb + Style. Using this formula, you can prompt the AI tool with details like art style, colors, and more.

Want to learn more about the latest and greatest news and tools in the world of technology? Be sure to follow NerdStack for more great content and begin your AI art journey.

Tim Jones

Tim has worked as a marketing professional for 10+ years. He earned his MBA with a focus in Digital Marketing in 2021. He's an expert in web development, SEO, PPC, and content marketing. He currently runs a successful marketing agency and works as a SVP for a national non-profit foundation.

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